UnifiHealth
Completing hi-fi mockups for an early stage startup.
My Role
Designer
Collaborated With
Founders, 2 co-designers
Project Duration
2 Months, 2020
Status
Completed
Previous Accounts tab.
Accounts fed into net worth.
Previous Accounts tab.
Accounts fed into net worth.
Previous Accounts tab.
Accounts fed into net worth.
Previous Accounts tab.
Accounts fed into net worth.
Project Summary
UnifiHealth, now known as Poppins Health, aimed to reduce health insurance premiums for small businesses. The founders wanted to establish a digital presence before fundraising. This began with two initiatives: launching a landing page and creating clickable Figma prototypes for investor presentations.
Our work set UnifiHealth on a trajectory toward success. We met all deadlines and delivered materials to the founders' satisfaction, resulting in UnifiHealth re-hiring the DALI Lab for ongoing work. Our deliverables helped UnifiHealth's founders raise $5.4 million.
Project Summary
UnifiHealth, now known as Poppins Health, aimed to reduce health insurance premiums for small businesses. The founders wanted to establish a digital presence before fundraising. This began with two initiatives: launching a landing page and creating clickable Figma prototypes for investor presentations.
Our work set UnifiHealth on a trajectory toward success. We met all deadlines and delivered materials to the founders' satisfaction, resulting in UnifiHealth re-hiring the DALI Lab for ongoing work. Our deliverables helped UnifiHealth's founders raise $5.4 million.
Project Summary
UnifiHealth, now known as Poppins Health, aimed to reduce health insurance premiums for small businesses. The founders wanted to establish a digital presence before fundraising. This began with two initiatives: launching a landing page and creating clickable Figma prototypes for investor presentations.
Our work set UnifiHealth on a trajectory toward success. We met all deadlines and delivered materials to the founders' satisfaction, resulting in UnifiHealth re-hiring the DALI Lab for ongoing work. Our deliverables helped UnifiHealth's founders raise $5.4 million.
Project Summary
UnifiHealth, now known as Poppins Health, aimed to reduce health insurance premiums for small businesses. The founders wanted to establish a digital presence before fundraising. This began with two initiatives: launching a landing page and creating clickable Figma prototypes for investor presentations.
Our work set UnifiHealth on a trajectory toward success. We met all deadlines and delivered materials to the founders' satisfaction, resulting in UnifiHealth re-hiring the DALI Lab for ongoing work. Our deliverables helped UnifiHealth's founders raise $5.4 million.
Journey maps.
Journey maps.
Journey maps.
Journey maps.
Mobile Interactive Prototype
My first deliverable was a clickable Figma prototype for investor calls. I keyed in on a brand identity through conversations with the founders, and I conducted interviews with subject matter experts to determine the necessary features. My font, color and layout choices were meant to evoke trust, clarity, and competence.
Mobile Interactive Prototype
My first deliverable was a clickable Figma prototype for investor calls. I keyed in on a brand identity through conversations with the founders, and I conducted interviews with subject matter experts to determine the necessary features. My font, color and layout choices were meant to evoke trust, clarity, and competence.
Mobile Interactive Prototype
My first deliverable was a clickable Figma prototype for investor calls. I keyed in on a brand identity through conversations with the founders, and I conducted interviews with subject matter experts to determine the necessary features. My font, color and layout choices were meant to evoke trust, clarity, and competence.
Mobile Interactive Prototype
My first deliverable was a clickable Figma prototype for investor calls. I keyed in on a brand identity through conversations with the founders, and I conducted interviews with subject matter experts to determine the necessary features. My font, color and layout choices were meant to evoke trust, clarity, and competence.
Home Page
The home page featured the client's insurance card and a summary of their coverage. I put the insurance card front and center because this was a mobile app, and I wanted people to be able to access their health insurance information quickly at the doctor's office.
Home Page
The home page featured the client's insurance card and a summary of their coverage. I put the insurance card front and center because this was a mobile app, and I wanted people to be able to access their health insurance information quickly at the doctor's office.
Home Page
The home page featured the client's insurance card and a summary of their coverage. I put the insurance card front and center because this was a mobile app, and I wanted people to be able to access their health insurance information quickly at the doctor's office.
Home Page
The home page featured the client's insurance card and a summary of their coverage. I put the insurance card front and center because this was a mobile app, and I wanted people to be able to access their health insurance information quickly at the doctor's office.
Home page.
Home page.
Home page.
Home page.
Find Care
Find Care was where users searched for in-network providers. I pared down the initial search interface to two required search parameters: Type of Care and Location. After filling out these required search parameters, users could filter as needed.
Find Care
Find Care was where users searched for in-network providers. I pared down the initial search interface to two required search parameters: Type of Care and Location. After filling out these required search parameters, users could filter as needed.
Find Care
Find Care was where users searched for in-network providers. I pared down the initial search interface to two required search parameters: Type of Care and Location. After filling out these required search parameters, users could filter as needed.
Find Care
Find Care was where users searched for in-network providers. I pared down the initial search interface to two required search parameters: Type of Care and Location. After filling out these required search parameters, users could filter as needed.
Find Care.
Find Care.
Find Care.
Find Care.
Claims
The Claims tab displayed progress toward deductibles and out-of-pocket maximums, as well as a scannable list of claims with provider details, service dates, and payment status.
Claims
The Claims tab displayed progress toward deductibles and out-of-pocket maximums, as well as a scannable list of claims with provider details, service dates, and payment status.
Claims
The Claims tab displayed progress toward deductibles and out-of-pocket maximums, as well as a scannable list of claims with provider details, service dates, and payment status.
Claims
The Claims tab displayed progress toward deductibles and out-of-pocket maximums, as well as a scannable list of claims with provider details, service dates, and payment status.
Claims.
Claims.
Claims.
Claims.
Profile
I organized account management features into a clear hierarchy, with member ID displayed at the top and frequent actions like personal info and password changes easily accessible.
Profile
I organized account management features into a clear hierarchy, with member ID displayed at the top and frequent actions like personal info and password changes easily accessible.
Profile
I organized account management features into a clear hierarchy, with member ID displayed at the top and frequent actions like personal info and password changes easily accessible.
Profile
I organized account management features into a clear hierarchy, with member ID displayed at the top and frequent actions like personal info and password changes easily accessible.
Profile.
Profile.
Profile.
Profile.
Landing Page
UnifiHealth's landing page needed to connect with small business owners while demonstrating the platform's value to potential investors. Working from the mobile app's branding, I focused on clear messaging around price transparency and care accessibility - key pain points identified in our research. The page ends with a lead capture form for businesses to take the next step.
Landing Page
UnifiHealth's landing page needed to connect with small business owners while demonstrating the platform's value to potential investors. Working from the mobile app's branding, I focused on clear messaging around price transparency and care accessibility - key pain points identified in our research. The page ends with a lead capture form for businesses to take the next step.
Landing Page
UnifiHealth's landing page needed to connect with small business owners while demonstrating the platform's value to potential investors. Working from the mobile app's branding, I focused on clear messaging around price transparency and care accessibility - key pain points identified in our research. The page ends with a lead capture form for businesses to take the next step.
Landing Page
UnifiHealth's landing page needed to connect with small business owners while demonstrating the platform's value to potential investors. Working from the mobile app's branding, I focused on clear messaging around price transparency and care accessibility - key pain points identified in our research. The page ends with a lead capture form for businesses to take the next step.
Landing page header section.
Landing page header section.
Landing page header section.
Landing page header section.
Landing page value proposition.
Landing page value proposition.
Landing page value proposition.
Landing page value proposition.
Responsive Design
Considering UnifiHealth's small business owner target demographic, who were always on the go, it was important for the website to be optimized for mobile browsing.
Responsive Design
Considering UnifiHealth's small business owner target demographic, who were always on the go, it was important for the website to be optimized for mobile browsing.
Responsive Design
Considering UnifiHealth's small business owner target demographic, who were always on the go, it was important for the website to be optimized for mobile browsing.
Responsive Design
Considering UnifiHealth's small business owner target demographic, who were always on the go, it was important for the website to be optimized for mobile browsing.
Mobile landing page header.
Value proposition.
Contact form.
Mobile landing page header.
Value proposition.
Contact form.
Mobile landing page header.
Value proposition.
Contact form.
Mobile landing page header.
Value proposition.
Contact form.
Impact
UnifiHealth continues to make significant strides in the insurtech industry under the name Poppins Health. We met all deadlines and delivered materials to the founders' satisfaction, resulting in UnifiHealth re-hiring the DALI Lab for ongoing work. Our deliverables helped UnifiHealth's founders raise $5.4 million.
My key takeaway from this project was how to drive impact in an early-stage startup environment. By running parallel workstreams for the investor prototype and landing page, while maintaining consistent branding throughout, I learned to balance speed and quality in high-pressure situations. This experience shaped my approach to startup design work: focus on the most impactful deliverables while maintaining consistent quality.
Impact
UnifiHealth continues to make significant strides in the insurtech industry under the name Poppins Health. We met all deadlines and delivered materials to the founders' satisfaction, resulting in UnifiHealth re-hiring the DALI Lab for ongoing work. Our deliverables helped UnifiHealth's founders raise $5.4 million.
My key takeaway from this project was how to drive impact in an early-stage startup environment. By running parallel workstreams for the investor prototype and landing page, while maintaining consistent branding throughout, I learned to balance speed and quality in high-pressure situations. This experience shaped my approach to startup design work: focus on the most impactful deliverables while maintaining consistent quality.
Impact
UnifiHealth continues to make significant strides in the insurtech industry under the name Poppins Health. We met all deadlines and delivered materials to the founders' satisfaction, resulting in UnifiHealth re-hiring the DALI Lab for ongoing work. Our deliverables helped UnifiHealth's founders raise $5.4 million.
My key takeaway from this project was how to drive impact in an early-stage startup environment. By running parallel workstreams for the investor prototype and landing page, while maintaining consistent branding throughout, I learned to balance speed and quality in high-pressure situations. This experience shaped my approach to startup design work: focus on the most impactful deliverables while maintaining consistent quality.
Impact
UnifiHealth continues to make significant strides in the insurtech industry under the name Poppins Health. We met all deadlines and delivered materials to the founders' satisfaction, resulting in UnifiHealth re-hiring the DALI Lab for ongoing work. Our deliverables helped UnifiHealth's founders raise $5.4 million.
My key takeaway from this project was how to drive impact in an early-stage startup environment. By running parallel workstreams for the investor prototype and landing page, while maintaining consistent branding throughout, I learned to balance speed and quality in high-pressure situations. This experience shaped my approach to startup design work: focus on the most impactful deliverables while maintaining consistent quality.