UnifiHealth
Completing hi-fi mockups for an early stage startup.
My Role
Designer
Collaborated With
Founders, 2 co-designers
Project Duration
2 Months, 2020
Status
Completed
UnifiHealth aimed to lower health insurance costs for small businesses.
UnifiHealth, now known as Poppins Health, aimed to reduce health insurance premiums for small businesses. The founders wanted to establish a digital presence before fundraising. This began with two initiatives: launching a landing page and creating Figma prototypes for investor presentations.
The goal of my team's work was to demonstrate UnifiHealth's commitment to digital innovation (rather than building a complete insurance platform).
UnifiHealth was as a digitally-enabled third party administrator (TPA) with integrated stop-loss.
The founders had prepared wireframes for the small business owner dashboard.
I designed an interactive prototype for investor calls.
My first deliverable was a clickable Figma prototype for investor calls. I keyed in on a brand identity through conversations with the founders, and I conducted interviews with subject matter experts to determine the necessary features. My font, color and layout choices were meant to evoke trust, clarity, and competence.
Home Page
The home page featured the client's insurance card and a summary of their coverage.
Find Care
I pared down the initial serach interface to three essential search parameters (Type of Care, Location, and Date/Time).
Claims
The claims tab displayed progress toward deductibles and out-of-pocket maximums. Claim cards surfaced provider details, service dates, and payment status in a scannable layout.
Profile
I organized account management features into a clear hierarchy, with member ID displayed at the top and frequent actions like personal info and password changes easily accessible.
My landing page design helped establish UnifiHealth as a brand.
UnifiHealth's landing page needed to connect with small business owners while demonstrating the platform's value to potential investors. Working from the mobile app's established branding, we focused on clear messaging around price transparency and care accessibility - key pain points identified in our research. The page ends with a simple lead capture form, making it easy for businesses to take the next step.
Our work set UnifiHealth on a trajectory toward success.
Impact
UnifiHealth continues to make significant strides in the insurtech industry under the name Poppins Health. We met all deadlines and delivered materials to the founders' satisfaction, resulting in UnifiHealth re-hiring the DALI Lab for ongoing work. Our deliverables helped UnifiHealth's founders raise $5.4 million.
Takeaways
My key takeaway from this project was how to drive impact in an early-stage startup environment. By running parallel workstreams for the investor prototype and landing page, while maintaining consistent branding throughout, I learned to balance speed and quality in high-pressure situations. This experience shaped my approach to startup design work: focus on the most impactful deliverables while maintaining consistent quality.
